Strategist/Brand Strategist

Responsibilities: Strategic Planning & Development Develop insight-driven brand, campaign, and activation strategies aligned with client business objectives. Translate research, data, and cultural insights into clear strategic frameworks, briefs, and creative directions. Build audience personas, consumer journey maps, and engagement roadmaps to guide campaign and content strategy across the full funnel. Collaborate closely with creative, production, media, and account teams to ensure strategic alignment throughout execution. Support pitch development, proposals, and new business initiatives with compelling strategic narratives. Research & Insights Generation Conduct in-depth market research, audience analysis, competitive reviews, and cultural trend analysis to inform strategic direction. Leverage digital tools, social listening platforms, ad spy tools, forums, and trend resources to uncover emerging consumer behaviors and opportunities. Monitor competitor activities and...