Personal Assistant

Responsibilities: Personal Brand & Digital Presence: Manage and grow the MD’s personal brand across digital platforms (Instagram, TikTok, WhatsApp, X, and Facebook). Plan and execute a structured content calendar aligned with the MD’s brand and StyledByLayo’s image. Create and publish engaging content, including reels, stories, posts, behind-the-scenes, and lifestyle content. Capture high-quality photos and short-form videos during fittings, events, campaigns, and meetings. Edit content using tools such as CapCut, InShot, Canva, or Adobe tools. Monitor trends and recommend strategies to drive growth and engagement. Track performance metrics and submit monthly brand performance reports. Coordinate influencer collaborations, partnerships, media features, and podcast opportunities. Personal Assistance & Executive Support: Manage the MD’s schedule for branding activities, media appearances, shoots, and engagements. Coordinate logistics for events, shoots, interviews, podcasts, and public...